Power Of Personalization


Clothes Mean Nothing Until Someone Lives In Them” Marc Jacobs

Personalized fashion is about a emotional connection which the luxury brands are adopting these days. In other words they are more creative than others .

Meaning of luxury has changed. The uber rich needs something which is precious like a  diamond , not like a stone found everywhere. As a result,those who are a fan of luxury and bespoke pieces has dramatically increased.

“They laugh at me because I am different, I laugh at them because they are the same” Burberry responded to this by launching Burberry bespoke .



Burberry’s  bespoke service offers customers the chance to have a trench coat wholly custom-made and personalized for them out of 12 million combinations .Not only this, Burberry is Launching online and in stores, the “Scarf Bar” that  allows shoppers to design a classic cashmere scarf, completely personalized to their own specifications. With more than 30 colorways available — as well as 30 shades of thread for embroidering initials. It’s the first time the company has offered this portal.



Tamara Ecclestone Personalized Red Hermes Birkin

Another heritage luxury  brand which is Making exclusive inclusive is Hermes .

Limited supply makes a product, service or experience more valuable. Tamara Ecclestone, eldest daughter of Bernie, mainly spends her time building her Hermès Birkin collection, and has a latest addition to her collection which is this red Birkin, personalized by graffiti artist Alec Monopoly and gifted to her by her adoring husband Jay Rutland for her 31st birthday.


Another Luxury brand in clothing Thomas Pink which is flaunted by Ryan Seacrest,George Clooney came with a service which is made to order shirt service by the name of PERSONALLY PINK.

 This service offers a choice of more than 200 fabrics from the best mills to choose from and delivered in 3 weeks time. Every collar is made of 14 different pieces and is Hand turned and also offer a variety of shirt options in three shirt blocks which are customised to your unique measurements. Final details include a choice of buttons and thread colour, monogramming and collar bones – for the ultimate personal touch.

Personalized options available:Monogramming,Collar Bones,Button Type (Standard or Mother of Pearl).

In the 19th century, it were the French who moved away from writing one’s full name, and instead introduced the practice of putting initials on travel trunks to avoid mix-ups.


Top left :Reese Witherspoon ;Bottom left :Holly Madison ;Right :Emma Roberts sporting a Louis Vuitton personalized monogrammed bags

Hard cases are hand-painted with a PVC ink by specialist artisans, while soft goods are screen-printed for optimum durability.

Personalization  distinguishes luxury brands – and reinforces the craftsmanship, quality and creativity of the brand. A serious competition to Louis Vuitton is Goyard, a French Trunk and leather foods maker, allows you to have your initials hand-painted on their iconic ‘Y’ chevron-like pattern leather goods – from trunks to totes to card holders to even pet collars.

First, you need to select a Goyardine color. Then, you will have the option to add a motif or stripes which comes in Central Stripe, Diagonal Stripe or Vertical Stripe. Cust

omers gets to choose from 17 different colors for the wordings, which could be their initials or name, you can even add a symbol or image of your choice.

As they say Keep your head high no looking down unless it’s to admire your shoes.


Top left and bottom :Christian Louboutins tattooed shoes ,Right :Bridal Louboutins

Yes, body ink is a prerequisite for this service. And since the tattoo is uniquely your own, your shoes will literally be the only one of their kind.This service takes about 3 months after final approval but the shoes you get won’t be available with anyone else . The brides can add a little glamour to their louboutins  by personalizing their wedding shoes with their logos and dates monogrammed on them.

And You Save The Best For The Last


India’s Prime Minister Shri Narendra Modi

Personalization being taken to a level where the definition of bespoke and individual is inadequate  was Indian Prime Minister  Narendra Modi ‘s pinstripe monogrammed suit . The monogrammed suit was worn by the Indian Prime  Minister  in 2015 during   US President’s  Barack  Obama second state visit  of the country . The, pinstriped, ‘bandhgala’ suit made headlines because of a very specific sartorial feature – its stripes were made of repetitions of a single motif the Prime Minister’s name, Narendra Damodardas Modi. It was stitched by Jade Blue, an Ahmedabad-based garments chain. The suit has entered the Guiness book  of world records for the most expensive auctioned suit . It was made at the base price of 10 lakhs rupees auctioned for 4.31 Crore.

Laljibhai Tulsibai Patel , a diamond baron and a private airline owner, Patel took home the suit at an auction whose proceeds went to the Namaami Gange Trust fund, an initiative of the Modi cabinet to clean River Ganga. The suit is currently on display in a glass cabin in the reception of Patel’s company – the Dharmananda Diamond Company.


Personalization is nothing but something individualized and idiomatic and not prevalent and generic . Personalized seems like magic if implemented well

Written By : Jasmine Kaur