Compare Munafa

As promised The Talk Studio is back with our Surge’16 experience for all of you who are interested in knowing the idea behind a Start-up.



 Over the last few decades, growing Internet and mobile phone infiltration has changed the way we converse and do business. It is, at present, heavily leaning on the Internet and mobile phone revolution to fundamentally alter the way businesses reach their customers.

More than half of the total population of India falls under the ‘below 25 years of age’ bracket. 65% of India’s population, representing the working age group of 15 to 64 years, aids the further growth of e-commerce, driven by their rising disposable income. Nowadays changing lifestyles, of the younger population of india have given a boost to the e-commerce business. Younger consumers are the future of india that make a majority of e-commerce drivers in India.

“We wanted to create a one stop solution frontline shopping,” said Kanchan, co-founder of comparemunafa.

How did it all Start?

Kanchan Sukhija (Co-founder) bought a phone online as a gift to her mother on her birthday. On the same evening when she met her friend Vivek Agarwal, she found to her utter surprise that the same phone was Rs. 1000 cheaper on another website and if she had put a little more effort and visited few more sites she could earn cash back as well. This became a point of discussion that evening and a reason for the existence of COMPAREMUNAFA.

“As a team, they want to create an ecosystem, which offers a complete, inclusive and seamless shopping experience, saves time and effort while earning munafa with every purchase,” she said.


Compare Munafa Co-founders

They have affiliate partnership with Flipkart ,Snapdeal, Amazon, Jabong , Paytm , etc ; in total they have 200+ stores and 10,000+ deals and offers available for customers to choose from.

All the major players from global E-commerce industry have entered the Indian market, as the scope of growth is very high. At present, they have numerous e-commerce portals to choose from which makes it difficult for shoppers to decide which site is giving them better deals. Every shopper loves coupons and wants to choose the site, which provides them, best price and additional saving.

The idea behind Compare Munafa was:

  • Save Time of shoppers and make their shopping experience quick & enjoyable.
  • Save Effort by providing all the details under one roof and helping shoppers make a more precise and quick decision.
  • Save Money of shoppers by not only giving deals & coupons but also Munafa points, which can be redeemed across various options in the redemption zone.

At Compare Munafa, customer’s gratification and expediency is the first priority.

Every customer who visits the site will enjoy his/her shopping experience with Compare Munafa’s Plusses.


 A quick glimpse at the advantages of shopping with Compare Munafa:

  • Price Discovery and Comparison across all online stores. Discover the prices and compare them at the same time across all stores to analyze the lowest price.
  • Price Graph helps in analyzing the prices of products over a period of time and trend of the product, which in turn benefits in making faster decision.
  • Set Price Drop Alert you wish to shop your desired product for and get notified when that product reaches your desired price.
  • Deals and Coupons across all online stores to provide the shoppers with maximum benefit and least expenses.
  • Munafa Points is the added on advantage of shopping with Compare Munafa. The customers get all the above plusses and they also receive Munafa points (royalty points) with can be redeemed with various options available in the redemption zone.

You can easily login on their website

And start your “BACHAT” on your products.

Happy Shopping Everyone & Stay Tuned for More!!

Written by: Pooja Ahluwalia